Good Enough, Misunderstood

Enthusiasm for our product is normal. We know its features, we know its quality.

But our main competitor is the idea of good enough, and we don’t seem to understand it too well.

—

For many of the things people and businesses want to get done, an AI assistant is good enough.

If you can build yourself an imperfect tool that suits your immediate needs, that’s good enough as well.

A generic tool, made for many people and circumstances, is good enough too. Even if there are features you don’t use, if it does the job, it’s good enough.

And whatever people use right now, even if it has paper cuts, is good enough too.

If people say in their mind, while looking at your product, “Oh, I’ll just do this other thing instead”, that other thing is good enough, and that’s your true competitor.

—

So then, what makes people buy something new, something different?

“Enough is enough”. The struggle, either a sudden one, or one that has built over time, is what propels a person to move away from good enough.

Which direction do they go in? In the direction of their first instinct, inspired by the direction of a future aspiration they hold. Now is the time to invest some effort in making progress, away from what is no longer good enough, toward a fix, that aligns with a future aspiration.

“I’ll be able to use this new tool to both solve my immediate problem, and get closer to my bigger project. Good enough.”

—

It’s rare for people to truly seek a hypothetical perfection. More people look to move from one good enough to another.

Your job is to catch when they’re in movement, when they’re honest (to themselves) about their struggle, willing to make it a project, and ready to seek something new. Then, talk to their situation, present your best options (so they can make progress), and reap the rewards. No doubt.