Products As Gifts (Inside Gifts)

You could build a product that solves a problem. Charge a price, make it do the job, make it good.

But while you’re at it, you could consider making it a bit of a gift.

You could build a product that solves a problem so uniquely well, that the buyer has a bit of a moment, a reaction, a feeling of having been given a gift. Charge a price, turn it into a delightful, make it a gift.

But while you’re at it, you could consider making it a bit of a gift for the people your buyer is helping.

You could build a product that’s a delight to the buyer, and it’s also a delight to the people interacting with your buyer. Charge a price, delight the buyer, delight who your buyer serves. A gift inside a gift.

But while you’re at it, you could make the step just before the purchase, the step that brings the buyer to you. You could turn that interaction into a bit of a gift.

You could build a pre-purchase interaction that delights the buyer. Maybe that interaction costs something, maybe it doesn’t. Maybe it’s a premium experience, which your competitors can’t afford. Maybe it’s a free resource. Maybe it’s a paid resource, still cheap compared to the main product. A first step. Make it good, unexpected, delightful. Make it a gift.

But while you’re at it, you could also turn all initial contacts that people have with your universe, you could turn those into a bit of a gift too.

You could publish highly informational, well-researched guides. You could create a story of being different and better, felt all the way out at the edge, where people first interact with your sphere of influence. You could surprise, you could delight, you could be memorable. Make it something worth talking about. Turn people’s first interactions with you into a gift.

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What if you saw what you do as this: someone who creates gifts. And while you’re at it, you make money too.

You’re helping people make progress here, over there, over there too, and all the way out at the edge, over there too.