Everyone
Wants
Progress

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for software creatives.

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Doubt-Powered

If you have doubts, but you made a promise, you need to keep the promise regardless.

This is being professional.

If you have doubts, you haven’t made a promise yet, but you have decided you would do something scary, then you’re in luck.

You’re in luck because doubt is a sign. A signpost. The presence of doubt, ahead of a scary opportunity, its presence means you have to continue.

Imagine all of the things you could be working on, creatively.

Then, imagine the scary version of some of them, where you ask yourself “what if this could be made more impactful?”

Instead of, say, merely giving a presentation, you double down on understanding the audience, so you can delight and inspire them.

Instead of, say, writing a run-of-the-mill proposal, you plan to go out of your way to understand the buyer and their need for progress, offering them a scary (for you) option with a guarantee.

You’ll know if the version that you’re considering is worthwhile. You’ll feel scared. “Surely this won’t work. This is irrational. People will ridicule this.” You’ll have doubts!

So you plan it anyway, because doubt is a sign.

A bit before the scary event occurs, you have doubts again. “Interesting, I’m having doubts. Do I have something scary coming up? Yes I do.”

You pursue, because you have doubts.

Doubt used to stop you, now it encourage you.

You have doubts because you are creative, like the rest of us. But you’re going to go further because you were looking for your doubts, so they could point you the way.

Photo of Pascal Laliberté

New article sent every Saturday morning.
by Pascal Laliberté.