Telling as a Service

It would be a shame if you didn’t tell others about what you’re building.
It would also be a shame if you told others when it’s not the right time.

Telling others about your offering, when it’s time for them to hear about it, is an act of service.

It’s an act of service to create a very pointy, well-written, struggle-based landing page for your product. You reflect back to the visitor some words that speak directly to the situation they’re in, the problem they want to move away from, and present a solution that makes them say “yes, please, because you listened to me.”

It’s an act of service to listen intently when someone speaks to you about the options they’re weighing as they are choosing a way out of their point of pain. Using reformulation to show you heard, asking for permission before giving a suggestion, and asking if you can present something you built for that same situation.

It’s an act of service to put out good news about how you’re building your creation, to put it out on a feed where the people who care for you and cheer for you will see your good news. They’ve bought into your creative output as a form of inspiration and encouragement. Your feed, itself, is a product they enjoy.

It’s an act of service to model how it should be done. How telling others, when done right, is done this way and not that way.

It’s easy to stay half-empathetic about your buyers. “Surely, they won’t be interested”, “I don’t want to impose.” And it’s easy to stay half-empathetic by telling about the wrong project, to people who don’t care. Full empathy has, as a consequence, the benefit of knowing that what you’re building will be well-received to these people when they’re right here in their journey. It would be a disservice to keep it to yourself.

Now go and tell ‘em, so they can make progress.