Minimal Marketing

Every marketing tactic is not built the same.

There are marketing approaches which will take up a lot of your time for little impact. Others will take up a lot of your money to be in front of just the right people. And other approaches are just not going to be something you’re comfortable pulling off.

So you’re looking for an approach that will be quick for you, inexpensive for you, and right for you.

It turns out that good marketing doesn’t look like marketing at all.
It turns out that we tell others naturally, without a promise of reward, of another product or service that impressed us.
It turns out that good marketing itself helps people make progress.

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A few questions to help get to some minimal marketing, for you.

Can you publish something that can be viewed as a small product people “purchase” with their attention? That’s minimal marketing.

Can you be at the right place, at the right time, when people are experiencing a struggle and a need for progress? Can you have a posture of service and not a posture of marketing? That’s minimal marketing.

Can you organize people, who want to make progress, into a group? That’s minimal marketing, and it’s reciprocal. You don’t know what benefits will get back to you.

Can you make people laugh, make people inspired, make people repost your thing to others? That’s minimal marketing.

Can you describe all the from-to’s, all the struggles to depart and all the aspirations to reach for, of the people you want to serve? That preparation, knowing these by heart, will help you create impromptu minimal marketing.

Can you equip the people you want to serve with a way to tell others, to help identify others whose struggle fit the one you’re serving, who are aspiring for the same future, and to give them the words to say? You can’t get any more minimal marketing than to help people do word-of-mouth to the right crowd.

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Your marketing can simply be the act of creating a constellation of mini-struggle solvers, seeing each marketing publication as a mini-product if you will, all leading back to your idea, to your product or service. Every publication, every interaction, every person with that struggle, who wants progress.

Keep your empathy big and your marketing mini.