The Smallest Purchase, and Timing

The price of your product might be low, but it won’t sell.
The size of your product might be small, but that won’t make it any more appealing.
The impact of your product might be large, but even if the person isn’t ready yet, the timing isn’t right, you won’t even make that sale.

If timing is the hard thing to get to, and you’re not going to be creating a large product anytime soon (because you’re starting), and the price is still a factor, there is one purchase you can get people to make.

That purchase, the smallest of them all, is to buy into an idea.

“When I’ve been trying really hard to make progress in this direction, and I find myself out of options, I look to people who have made an impact so I can find models to emulate.”

These people are ready to buy into an idea.

“When the whole ecosystem is being reset, and I find myself out of obvious avenues, I look for what will remain true at all times, so I can interpret reality correctly this time.”

These people too are ready to buy into an idea.

Once someone has bought into an idea, they will carry it around for a long time. They traded a lot for that purchase: a lot of other ideas were left by the way side, they unlearned old habits, they change the hierarchy of their convictions. Ultimately, this was a price worth paying.

The price was effectively zero, because an idea can’t be exchanged for money.
The size of the product was small, because an idea doesn’t take up physical space.
The impact of the product was large, because the person changed their mind.

If you can create a ladder of products, from pricey and large and impactful at the top rung, and then several rungs down, as the first rung, you have an idea, then people will hang around and pay you continually in attention.

And then, because they continue to frequently pay you in attention, you might have solved the timing problem.