Prejudices About Selling

Selling is about convincing, and convincing is dishonest.

Selling is about deception.

Selling requires ignoring the truth about the product.

Selling is about adding appeal to something that’s not necessarily a good match.

Selling is suspect.

Selling requires urgency to work.

Selling is about creating a need where none exists.

The harder the sell, the more optional the product.

—

What if selling were about helping someone make the jump they were ready to make, but didn’t know how?

What if selling was about serving a person who is struggling?

What if selling had more to do with patience, consideration, and curiosity?

What if setting a price had more to do with value and choice than with extraction and manipulation?

What if selling answered to an urgency, rather than trying to create one?

What if selling was anchored on an existing relationship that you’d want to keep for a long time?

There’s a way to sell in a way that leaves you feeling honest and good. Imagine if you didn’t have to carry around those prejudices, and you could just sell the way you were supposed to, in the first place?