The Expensive Upgrade

Here’s a story of someone wanting progress.

A freelance designer feels like their craft is changing too fast. All of a sudden, the crowd is moving to use new tools, and new practices.

There’s an online course that looks appealing, but putting in the work to change oneself via a course, that’s a big bet. The price is cheap, and their spouse won’t mind the expense. But what’s expensive is the price in time, in change, and in willpower.

The course has an expensive upgrade that matches purchasers into an accountability group for a year. It increases the price three-fold, but our designer will be in the right crowd: people in movement, upping their game, learning the new tools, upgrading their practices.

A three-fold increase in price is out of the ordinary, but our designer will get progress that’ll be out of the ordinary.

“I’ll just learn the new tools myself” would have been the default reaction. But that no longer looks appealing, because things are moving too fast. “Let’s go with the accountability group instead.”