Waiting and Pricing

You can sell a $59 product, but if you depend on it for your livelihood, you’ll need to sell a lot of them each month.

You can sell a $5,999 product or service package, and maybe you can sell one or two per month and you meet your minimums.

You can sell a $59,999 deal, and you can wait 4 months between sales, and you’re in a good place.

There’s a calmness to selling high-priced packages. Think about selling an outcome and take the risk.

There’s an even bigger calmness to selling packages in each price category.

And then, if you can, wait.

All this requires thinking about the product, about the price, about the buyer, about their push for progress, and making the bet that you will sell, given enough time.

It requires high confidence.